Sweat the small stuff

The One Metric That Matters

The fitness landscape has changed a lot in the last five years, making it increasingly..

Guest Post: Kristin Calabria's Guide to Navigating Social Media

Kristin Calabria (NYC yoga instructor and ray of sunshine) shares what she has learned about..

Lead Generation, Part 3: Deep Dive on Intro Specials

There are a lot of different levers at our disposal to help improve customer retention and..

Two Questions to Ask Before You Offer Dynamic Pricing

Decided that you want to offer dynamic pricing to your customers? Cool. (If not- check out five..

Five Reasons You Should Use Dynamic Pricing at Your Fitness Studio

There’s been a lot of buzz around dynamic pricing and the fitness industry lately, and..

Lead Generation, Part 2: What Kind of Intro Special Works Best?

The customer base for boutique fitness classes has exploded in recent years. There’s no shortage..

Lead Generation, Part 1: Are You Acquiring Customers Effectively?

There is an immense pressure on studios to continuously find new customers, specifically the..

The Problem with Discounting

I recently received an email from a fitness studio promising an “offer I couldn’t refuse.” The..