Sweat the small stuff

Tips for Setting a Pricing Strategy

As pricing experts, we often provide our member studios with advice on a range of issues related..

The Real Way to Keep Customers Coming Back

As a loyal fan of Starbucks’ app and its rewards program, I’ve seen exactly how incentives and..

The One Metric That Matters

The fitness landscape has changed a lot in the last five years, making it increasingly..

The Price is Right: Classic Pricing Mistakes to Avoid

When owning a boutique fitness studio, you have a million things to worry about and consider...

Smart Strategies for Holiday Sales

With Memorial Day on Monday, many of us are packing our bags to get away this weekend, leaving..

How does Dibs price fitness classes?

Is your pricing too low or too high? Are you turning customers away or leaving money on the..

How to navigate pricing for your fitness studio

Running a business, any kind of business, is like a never-ending quest. It’s not for the faint..

What are flash credits and how do they work?

Flash credits change constantly, so check back often to get the most out of booking with Dibs. 

2018 Update

This letter was sent by Dibs founder Alicia Thomas to all current partners on January 11, 2018.

Tara Foley of Follain

We are so excited to share our latest installation of the Founder Stories series: a conversation..

Emily Soong of Will Lane

We had so much fun catching up with Emily Soong, who brings out the everyday warrior in each of..

Corinne Wainer of SHAKTIBARRE

 Corinne Wainer is a direct but kind powerhouse who describes herself as a “Boston girl with a..

Guest Post: Kristin Calabria's Guide to Navigating Social Media

Kristin Calabria (NYC yoga instructor and ray of sunshine) shares what she has learned about..

Lead Generation, Part 3: Deep Dive on Intro Specials

There are a lot of different levers at our disposal to help improve customer retention and..

Two Questions to Ask Before You Offer Dynamic Pricing

Decided that you want to offer dynamic pricing to your customers? Cool. (If not- check out five..

Five Reasons You Should Use Dynamic Pricing at Your Fitness Studio

There’s been a lot of buzz around dynamic pricing and the fitness industry lately, and..

About Dibs

65% of new customers don't come back after their first month at a fitness studio, which puts a..

Lead Generation, Part 2: What Kind of Intro Special Works Best?

The customer base for boutique fitness classes has exploded in recent years. There’s no shortage..

Lead Generation, Part 1: Are You Acquiring Customers Effectively?

There is an immense pressure on studios to continuously find new customers, specifically the..

The Problem with Discounting

I recently received an email from a fitness studio promising an “offer I couldn’t refuse.” The..